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Hub and Spoke SEO Model



An article written by Hyer Buzz, a white-label SEO agency in Dubai, explaining the Hub and Spoke SEO model with examples for industries including aesthetic clinics in Dubai.

The Hub and Spoke SEO model is a strategic content architecture used to build topical authority, enhance user navigation, and improve SEO performance. It centers around a comprehensive main page (the hub) and a cluster of related, in-depth subpages (the spokes). Each spoke links back to the hub, creating a strong internal network.


What Is the Hub and Spoke Model?

Imagine a bicycle wheel:

  • The hub is a broad, authoritative page that introduces a core topic.

  • The spokes are detailed, focused pages that expand on specific subtopics, linking back to the hub and often to each other.


This model supports both search engines and human readers in navigating your site’s content.



Why It Works for SEO

  • Internal Linking: Boosts page equity distribution across your site.

  • Crawlability: Makes it easier for search engines to understand and index your content.

  • User Engagement: Encourages deeper exploration of your site.

  • Keyword Segmentation: Allows for broad and long-tail keyword targeting without overlap.



Example Structures by Industry


SEO & Marketing

Hub: “The Ultimate Guide to SEO in the UAE”

Spokes:

  • “How to Structure Meta Tags for UAE-based Businesses”

  • “Local SEO for Dubai: Tips & Tools”

  • “Long-Tail Keyword Strategy for Niche Markets”

  • “Tracking SEO Metrics with Google Search Console”


Healthcare / Clinics

Hub: “Understanding Pain Management Treatments”

Spokes:

  • “How Chiropractic Therapy Helps with Chronic Pain”

  • “Pain Relief Options After a Car Accident”

  • “When to See a Specialist for Sciatica in Dubai, UAE”

  • “Differences Between Acute and Chronic Pain Management”


Aesthetic Clinics

Hub: “Your Complete Guide to Aesthetic Treatments in Dubai”

Spokes:

  • “Top Laser Hair Removal Clinics in Dubai”

  • “Benefits of PRP Therapy for Skin Rejuvenation”

  • “What to Expect After a Botox Session in the UAE”

  • “Comparing HydraFacial and Chemical Peels for Dubai’s Climate”


Legal & Reputation Management

Hub: “How Reputation Management Protects Your Brand Online”

Spokes:

  • “What Is SEO Obfuscation in Reputation Management?”

  • “Using PR to Suppress Negative Content”

  • “Indirect SEO Defense Strategies Explained”

  • “Should You Invest in Content Suppression?”


E-Commerce / Retail

Hub: “Beginner’s Guide to Selling Online in the UAE”

Spokes:

  • “How to Set Up a Product Catalog on Shopify”

  • “SEO Tips for Product Descriptions”

  • “Tracking Conversions Using Google Analytics 4”

  • “Local SEO Tips for Brick-and-Mortar Shops in Abu Dhabi”


Best Practices

  • Define the hub around a broad, high-volume keyword or concept.

  • Build spokes around semantically related, long-tail topics.

  • Ensure internal links are natural, consistent, and functional.

  • Avoid keyword cannibalization—each page should target a unique term.

  • Use consistent design and formatting across all pages to support UX.


Mistakes to Avoid

  • Building standalone pages with no internal connection.

  • Targeting the same keyword across hub and spokes.

  • Skipping anchor text optimization in internal links.

  • Not updating the hub regularly especially if it’s a resource or guide.


At Hyer Buzz, we design content ecosystems, whether you're building a resource center, expanding your SEO strategy, or organizing an internal knowledge base, the hub and spoke model can help you structure ideas for maximum impact.



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