Google Ads (also known as Adwords, Paid Search, and PPC) allows you to "rent" the top spot on a page for a specific keyword rather than owning it organically. Understandably, this can become quite costly as other businesses compete with you for the top spot. We understand the frustration of investing so much and receiving so little in return. Our PPC campaigns are designed to test and optimize around each keyword set to ensure the highest quality clicks and conversions. Our campaigns include retargeting visitors from the website through display ads in search.​

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Requirements:

• Website Access, CID, Intake Information & Virtual Onboarding complete & received the mark “Day 1” in our process timeline, or this will result in delays from the time of checkout. 

• A well-converting landing page is required unless a new landing page is purchased. 

• Landing page development can take up to 4-5 business days. 

• Business owner understands that Google Adwords cost per click is based on the current auction bids and are subject to change within their set budget. 

• Initial campaign KPIs for dialing in the strategy include an increase in clicks and CTR often prior to lead performance increasing (this is a good sign we’re on the right track). 

• The campaign may take up to 45 days for a dialed-in strategy if the ad account is brand new (conversions likely happen while this is warming up). 

• Resellers agree to share Adwords access with a white-labeled email address provided by HYER DIGITAL. 

• The AdWords account must be established and a credit card for spending added prior to onboarding or this may result in delays. 

• If a prior campaign was run, the negative keyword list and campaign history should be provided for analysis.